Save time and increase revenues with a freelance copywriter!   

Web site:  Creating a new Web site and don't know where to start? Have a Web site that's not meeting your expectations? My Web site critique evaluates your current site and recommends changes you can make to move prospects to the next stage of the sales cycle. Explaining complex concepts or products clearly and in a manner that moves the prospect forward in the sales process is a key factor in making sales. 

Whether that next step is to pick up the phone and schedule an appointment with a sales person, request more information on your product or service, sign up for your corporate newsletter, or place the order right then on the Internet. You may not know that writing for the web is different than writing for print. Familiarity with key words, search engine placement techniques, and writing tone all play a key role in writing for the Internet. Having an expert that specializes specifically in web copy WILL increase your revenues.

“I will make it a point to pass on your name - I love working with you! You do a great job!”

--Julie Taylor, COO Centennial Medical Plaza

Ghost Writing:  Do you have an expert that needs recognition? Done something unique that warrants getting in the press?  Feature articles can be a great way to position your company as the expert in its' field. Writing copy for a feature article is much different than many other types of writing, like academic writing many physicians are accustomed to. 

Feature articles present your story in a more creative way than other forms of advertising and typically provide more information than a typical press release. Unlike a news release that uses the "inverted pyramid" style of writing, a feature article should grab the readers attention right away and get them interested enough to read the article.

“Working with Kelly was an enjoyable experience. I appreciated her collaborative approach to creating a memorable piece of work. Kelly is thorough, checking all information and sources before inclusion into a document. I will use Kelly again!”

--Judith C. Lenane, RN, MHA, Director, Cardiovascular Service Line, TMCA

Newsletter/E-zine:  When producing a newsletter, whether print or electronic, you accomplish several things with one medium.  You keep in touch with your customers and prospects on a continual basis, you position either yourself (or your company) as an expert in your field, and you can educate readers on your field. Newsletters are relatively inexpensive to produce (especially electronic newsletters) and easy to get started.  For a sample of an electronic newsletter, or e-zine take a peek at mine, The Healthcare Marketing Connection. 

Sales Letter:  A traditional way to communicate with customers and prospects, the sales letter deserves a lot of respect. Much of the text can be re-used in other communication pieces, but actually receiving a personalized letter from someone in your company means a lot to many folks out there. You may need a personalized letter written to approach a customer for an initial meeting, or you may simply need one to pitch a new product line with a distributor. Whatever the reason, traditional sales letters are not going anywhere.

“Kelly Robbins has become part of our ‘virtual team’ of communications professionals for The Medical Center of Aurora and Centennial Medical Plaza. She helps to explain complex medical information in easy-to-understand, consumer-oriented terms. She is quick to grasp many of the nuances of our business and efficient in her focused use of time.”

--Beverly Husted-Petry, The Medical Center of Aurora

Press Release:  Have a unique product or service you'd like to pitch to the press, but not sure how to go about doing it?  Here are some things to consider....Is your story "newsworthy"? Why is what you're doing different from what everyone else is doing?  And why do readers care about what you have to say? 

Copy Critique: Many business owners use the copy critique to spruce up a piece they wrote themselves, or to find out why a sales letter isn't working. Newer copywriters use my copy critique to be sure what they're presenting to their client is the best it can be. Or you may just need an outsider's perspective that hasn't worked on it for several days in a row.

A copy critique includes a 1 to 1 ½ page analysis of your copy by Kelly Robbins herself. It will include things like what's working, what's not, and suggested areas of improvement. I will not rewrite the copy for you. I will give you an objective analysis of the piece.

Yes! I would like to have Kelly critique my copy!

Direct Mail:  Another traditional method of marketing, direct mail pieces can communicate your company's products or services to the end user with visuals and lots of details. Brochures, mailers, and inserts all fall into this category.

Now that you have an idea how I can help you with your copywriting needs, contact Kelly for a free copywriting estimate.

Click here to receive complimentary issues of The Healthcare Marketing Connection, a weekly ezine packed full of marketing tips and tools for the healthcare industry and a copy of the free report “5 Critical Mistakes Healthcare Marketers Make that Lose Sales and Plummet Profits”.

Need some help?  Contact me for more information. 

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