Marketing Tools for the Healthcare Community
Our philosophy is that healthcare marketing should be easy. Busy practitioners can create an environment of growth and education in their practice by systemizing their marketing, and ensuring patients and prospects are contacted on a consistent basis without the day-to-day involvement of the practitioner.
Successful practices identify an “ideal client” they target and take specific steps to attract that client to their practice. Practitioners do this by educating consumers in the community, networking and creating joint ventures with other practitioners in the area, and adding alternative, nontraditional methods to their practice such as health coaching and creating passive income through alternative income streams.
The products below are designed to teach you how to successfully implement proven marketing tactics to create a highly profitable, fulfilling healthcare business.
 Growing Your Healthcare Business By Writing Articles and Publishing Them
Writing short, educational articles is an easy and free way to get your name in front of prospects. Yes, it’s easy, but only if you know some of the “insider secrets” to getting published.
Editors, whether at a large or small publication, have certain things they look for in articles. Do you know what those things are? And what’s the best way to approach an editor? The best way to present your article so it doesn’t get shot down before it’s even read?
Marketing 101: Target Marketing for CAM Practitioners
 There are thousands of CAM practitioners out there tired and frustrated because they are not attracting clients. Or the clients they do attract don’t have any money, don’t pay on time, or don't come back after the first visit. Don’t be one of those unhappy and unprofitable practitioners! The relentless search for your next client can soon be over.
They key could be that you are not “talking” to the right person in your marketing materials. Or that you simply haven’t identified your ideal client in order to attract them to you. After working with hundreds of entrepreneurs, Kelly has put together this comprehensive guidebook to teach you techniques the great marketers of the world use to attract their perfect clients.
The first step in attracting your perfect client is knowing who they are. This guidebook walks you through a proven process to help you clearly “see” your perfect client – allowing you to begin the attraction process.
What You Need To Know To Write Your Own Marketing Materials and Make Tons of Money!
Even for the best marketers, writing your own marketing materials can be one of the most difficult things to do. In fact it can be downright painful. It was much harder for me to write my own web site and other marketing materials than anything I’ve done for clients. Our natural modesty and our inability to step away from our business and be objective all play a role in this. That and the fact that most of us don’t think we’re good writers. This 60 minutes teleclass and comprehensive workbook will guide you through developing ten different marketing methods; what you do and do not put in each. We discuss what role they play in your sales process.
 Practice Evolution: The Ultimate Holistic Health Practice Success Kit
With the guidance of a licensed acupuncturist and business coach and a healthcare copywriting and marketing master, this kit provides you access to cutting edge information that can finally catapult your holistic health practice to the very top. It includes all of the tools you need to create massive exposure for your practice so you can genuinely serve your community and allow your gifts as a healer and clinician to shine!
“How To” Grow Your Business Teleseries (MP3)
Each program includes a one hour audio and accompanying workbook
Click here to buy 5 audios and get the 6th FREE. Receive all 6 "how to" audios for only $49.75
How To Develop the Right Niche For You
We believe that attracting your ideal clients is easier and faster if you have a clear vision of who they are. Kelly walks you through a proven process for choosing a niche for your healthcare practice that is highly profitable, that you are comfortable with, and that is most likely to work for YOU.
How to Get Your Healthcare Web Site Started
FACT -- 80% of consumers search for health information online first. If you don’t have a web site yet, you are missing a huge opportunity for attracting healthcare clients. Kelly walks us step-by-step through the process of creating a web site from scratch. Discover who you work with and more importantly, what questions to ask to ensure you get everything you need for now and your future growth.
How to Start an Ezine in Your Practice
Discover the many benefits to having an ezine and how to determine if one is right for you. Kelly offers ideas on what to put in your ezine, why people subscribe and what they expect from you, and ends with some best practices and general management tips so you publish with minimal effort and great consistency.
How To Grow Your Ezine List
You’re ezine’s up and running, you’ve even published an issue or two. The next step is to get your target market to actually read it! Learn how to go from zero subscribers to thousands quickly and inexpensively.
How to Use a Blog to Grow your Practice
Blogging -- one of the newest and least expensive healthcare marketing tools available today. Learn what a blog is and how to use one for marketing your alternative healthcare business. Kelly provides guidance on starting a blog as well as shares best practices for making posts and getting more subscribers to both your blog and ezine.
How To Use Teleclasses to Grow Your Business
One of the most interactive and fun ways to get new clients is by leading a teleclass. Kelly teaches us the ins and outs of setting up a teleclass – both the mechanics of how to get the conference line and record the class as well as creating the content for the class itself.
 Kelly has been a tremendous support for me in building and marketing my business. She has
helped me gain clarity, focus and a vision for my coaching business. Her support has been instrumental in helping me discover my ideal client and launch my new website From Brief to Thong.
Peggy Porter
www.seekingbalance.ca
 Kelly's coaching has helped my business tremendously. She has helped me to focus, to hone in on
what I want for the future of my company and myself. It's only month two of working with her, and I'm already getting new clients and inquiries-thanks to the marketing techniques Kelly helped me put in place. I've been impressed with how prompt she is in replying to my email questions and how much she cares about my success.
Michelle Salater
www.mlsalater.com
 Kelly Robbins brings a tremendous wealth of knowledge and insight into her coaching method. She has the unique gift of being able to think like a marketing pro while maintaining a high degree of integrity. Kelly is able to share this gift with her coaching clients in a way that makes marketing seem easy. In particular, she excels at implementing effective marketing systems that easily promote growth and stability within a practice or business. Having used her services myself, I highly recommend her expertise.
Kevin Doherty, L.Ac.
www.buildyourdreampractice.net
Dear Kelly,
Thank
you for the excellent job you did on the sales letter. I should add that
the letter is much more than just a sales letter. It will be the bases
for our new service and as such represents an encapsulation of the total
program. To this end you achieved the desired result and then some. I
was particularly impressed with your desire to meet in person to learn
more about our company. I've worked with other copywriters in the past
and I've never had them make that request. It not only indicated your
interest in the project, but also in my company and in that context your
efforts to get the "feel" of what we do in order to produce a better
product. As we move through the year I'll be contacting you for other
and more challenging assignments as we continue our work on
"re-branding" all of our services to adjust to a new and evolving
market. Thanks again and look forward to working with you once again in
the
near future.
~ Peter A. Waggoner
President, Task Force
Inc.
If you have questions or would like to talk to a healthcare marketing specialist call 303-460-0285 or email us
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