“Apprentice Copywriters Needed to
Learn The Ropes ASAP!”
I’ve had several companies ask me in the last
few weeks if I have copywriters on staff to
outsource writing projects to.
I have always told them I don't.
But I'm ready to change that.
Would you like to be one of them?
What I would like to do is have a pool of qualified writers that I can outsource copywriting work to and have confidence that they have both the qualities of being good writers and are reliable people. People I trust to refer work to.
I also know that I am good at and LOVE to teach writers how to write great copy.
So to meet this need in the marketplace, I have put together a hands-on copywriting class that will both train aspiring copywriters to write phenomenal copy (with my personal guidance and feedback) AND help businesses that need copywriting help but are having a difficult time finding qualified copywriters.
Ultimately, I would like to showcase several different writers’ styles and strengths and let my clients choose which copywriter is right for them. But we’re not there yet. We need to get some of you trained to write great copy.
I have done this a couple of times with students from the copywriting business building class. However, what I’ve realized from that class is that while I teach people how to build a business and get clients on a consistent basis, we do not cover how to write the actual copy, work on deadline, interview subject matter experts, narrow down a huge concept to a powerful punch in a short amount of space, develop attention grabbing headlines, etc.
There is a disconnect between what my clients are asking for and what
I am offering - So…I am going to change that!
I have put together new class that teaches copywriters HOW to write actual copy – and lets them do this with real clients.
These clients have real assignments with real deadlines. These clients could also turn into paying clients after your training. Part of my agreement I’ve negotiated with these clients is they will let you use what you write as a writing sample on your web site and to build your portfolio!
In addition to the writing assignments from live clients, copywriters that take the “Learn the Ropes” Copywriting Class will be trained by me and write ten separate copywriting projects that I assign.
Here is a sampling of what you will be writing:
- Educational articles for the web and print.
- Writing to consumer for large insurance company 175-200 word articles.
- One page of a web site that is optimized for SEO
- Copy for a brochure
- Advertorial 350-400 word
- There will be more depending on client demands. You are guaranteed 10 writing assignments and need to finish 10 to become certified and complete the course.
The class right now has a need for at least ten copywriters to
write short articles for the alternative healthcare market
Why the short projects? Because it’s much harder to write impacting, attention-grabbing copy when you only have 200 words, which happens to me all the time.
Some of these copywriting assignments are real world
examples I’m using from real world clients I’ve had.
Others are
live assignments from clients
(these will have a priority
because of tight deadlines).
Writing these assignments and getting feedback from me and my clients will without question make you an experienced, well-qualified copywriter ready to take on much larger and complex assignments with confidence and joy!
What are the advantages of taking this class?
- Have a variety of writing samples for your portfolio
- Get live, interactive feedback on your writing from me, Kelly Robbins
- Experience what it’s like to write “real life” copywriting assignments
- You’ll be a more experienced writer and because of that have more confidence
- Training = confidence
- Eligible to be included as a member of The Copywriting Institute Copywriting Team, where you’ll be open to getting paying copywriting assignments and referrals from The Copywriting Institute.
What comes with the copywriting course?
---Professional feedback on a minimum of 10 copywriting assignments
---Copy critiques directly from me - I charge $250 for one copywriting critique. You’ll be getting a minimum of ten, a value of $2,500.00 plus revisions until you get it right. Priceless :)
---A copy of The Healthcare Copywriters Toolkit. A $397.00 value. The Healthcare Copywriter’s Toolkit includes:
- The best selling, critically acclaimed e-book: Powerful Interviewing Techniques
for Healthcare Marketers
- The Healthcare Copywriters Guidebook. A step-by-step guide to writing healthcare copy
- The Top 15 Web Sites for Healthcare Research
---The opportunity to work with real companies and write real copy
---Coaching with Kelly Robbins - Both verbal and written coaching
---Some writing assignments will allow you to do interviews with real subject matter experts (like doctors), some won’t. My goal is to get you at least one live interview and coach you through the process. Availability of this will depend on the client
When you complete the course you’ll get:
- A press release sent out by us announcing your graduation to the business community
- Your approval to list your name as a graduate of The Copywriting Institute on our web site
- A formal diploma you can showcase in your office
- An official logo of The Copywriting Institute you can use on your web site and marketing materials
- Ten copywriting samples you can use in your freelance copywriting portfolio
- A testimonial from Kelly Robbins herself that you can use in your marketing
I’m not guaranteeing that everyone will get a copywriting assignment from a company right away, or even a recommendation from me. You have to show me you can pull your own weight first.
This course is a great way for you to get your feet wet writing real copy
from real clients. Who knows how many clients the future will bring?
Probably more than you can handle – just like me!
If this feeeeels right to you, let me know and we’ll get started right away!
Please help me now! I need at least 10 copywriters today to meet this clients needs! NOW is the time to build your portfolio and start bringing in copywriting clients! Now is the time to become an experienced copywriter and get several writing assignments under your belt!!
You can begin this class at any time - after you register, you will receive your first lesson. You have 12 months to complete all assignments and receive individualized feedback from Kelly.
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