Healthcare Marketing Connection - 5 Tips for Branching Into the Corporate Market (8/22/2008)
This week let's look at one very profitable niche alternative healthcare practitioners can target -- the corporate client. Read this week's feature article for tips to break into this highly lucrative field.
Healthcare Marketing Connection - 10 cheap ways to create awareness for your healthcare practice (8/15/2008)
This week we are taking a look at some inexpensive ways to get your name out there and to create awareness for your practice. You don't have to spend thousands of dollars to generate revenues. Oftentimes the grassroots efforts are the most effective of all!
Healthcare Marketing Connection - Five ways to bring traffic to your web site without spending a dime (8/8/2008)
This week we've got five free and easy ways to help you create an online presence and attract patients to your web site. Finding clients through your website and through your online marketing efforts is a no-brainer. Create a strong website (this week's tips show you how) is the first step and should complement any other marketing you do. Think about it, if 86% of adults are searching for health related information online, shouldn't they find YOU? If they are searching for relief from migraine headaches and type in "Denver Colorado Migraine Headache Relief" what will they find?
Healthcare Marketing Connection - 3 Tips to Pump-Up Press Releases (8/1/2008)
This week we are taking a look at press releases. What are reporters looking for and how can you help THEM by making their job easier? This week's feature article tells all. Being featured (not advertising) in media your target market reads goes a long way towards attracting new clients and keeping the ones you've got. As always, if you'd like some help in this area, contact Kelly about our new media marketing package and see how it can help your business skyrocket to success.
Healthcare Marketing Connection - Five Tips for Expanding your Practice With Ease (7/25/2008)
This week we are looking at five ways to expand your practice. Your practice may be meeting its financial goals for the month which is great, what you don't want to do is stop expanding and growing. Leverage what's working well and fine tune what's not. This week's feature article discusses five ways to expand your practice without making major changes to what's going right.
Healthcare Marketing Connection - Holistic Marketing and Values go Hand-in-Hand (7/18/2008)
This week we are talking about values and your marketing. When you are marketing holistically your values come across in your marketing and you feel good about it. You don't feel pushy or unethical at any time. Read this week's feature article to learn the four things you are doing when marketing from your heart.
Healthcare Marketing Connection - The secret to long-lasting client relationships (7/11/2008)
How much time do you really spend teaching your clients about their ongoing wellness? Do you spend most of your time with them discussing the pain they are experiencing and not their overall health? Do they understand a word you're saying? Do you know? This week's feature article talks all about this topic and more.
Healthcare Marketing Connection - Sometimes You Have to Get Your Hands Dirty (7/3/2008)
This week we are talking about getting your hands dirty when marketing. You can't always grow your healthcare business from behind the computer or by purchasing advertising spots. Sometimes the best way to find clients and make money is to get uncomfortable and do something different. This week we are looking at a chiropractic practice targeting corporate clients and some of the do's and don'ts to making contacts.
Healthcare Marketing Connection - Should you be spending your advertising money on yellow page ads? (6/27/2008)
This week we are discussing advertising in the yellow pages (not even DEX, but some of those other ones). There are several companies distributing phones books these days. Should you have a presence there and if so how much of a presence? Where should your marketing energy go?
Healthcare Marketing Connection - Expressing Your Power (6/20/2008)
This week we are discussing expressing your personal power and it why it is important to your success.
Healthcare Marketing Connection - Understand why you don't do marketing (6/13/2008)
This week we are examining some of the excuses we use for not marketing our practice. Understanding WHY we do things is the first step to making change. If your practice is not making the money you know it can, change is in order. Read this week's feature article to find out how.
Healthcare Marketing Connection - Make Sure Your Marketing Has the Same Message Everywhere (6/6/2008)
This week we are talking about integrated marketing. Integrated marketing was actually an entire course I took at graduate school - but don't worry, the message for you to take away today is simple. Make sure that all of the different communications you have going on at the same time are saying the same thing and look (generally) the same. Read this week's feature article and see how you can incorporate integrated marketing principles into your practice without spending tons of money.
Healthcare Marketing Connection - Caring about your clients shows through in all you do (5/30/2008)
This week we are talking about passion and how that shows through in your marketing materials. You have a deep, burning passion for what you do, but does it shine through in your marketing materials? For most practitioners it does not. This week we take a look at why your caring and passion needs to show through in everything you do -- even your marketing.
Healthcare Marketing Connection - Strengthen your business - know why those patients leave (5/23/2008)
This week we are exploring why patients leave us and why it's important to know why. Attrition is a natural part of all businesses, but that doesn't mean you shouldn't know why it's happening. Read this week's feature article to discover ways to find out why your patient's don't come back and what you can do about it.
Healthcare Marketing Connection - Cultivating Creativity in Your Business (5/16/2008)
This week we are taking a look some tips to help you cultivate creativity in your business. These simple tasks will put you in a clearer mind to come up with ways to be creative. It is vital to your business that you take the time to take care of yourself.
Healthcare Marketing Connection - Instilling change in patients requires us to be fully present (5/9/2008)
This week we are taking a look at how combining mental, emotional, spirit, and physical aspects of ourselves into learning helps our patients both absorb the information we share with them, as well as making it more likely they will make the lifestyle changes we suggest.
Healthcare Marketing Connection - If You Want Something You Have to Ask For It (5/2/2008)
This week we are examining why we don't ask for things we want or need, such as referrals or discounts with vendors. Read this week's feature article for some tips on reducing anxiety about asking, and tips for how to up the odds you'll get a yes.
Healthcare Marketing Connection - Moving Prospects into Your Sales Funnel (4/25/2008)
Last week we talked about some ways that you can get your prospects to find you on the internet. This week we're looking at what you should do with these prospects after they find you. You may not want to start selling everything under the sun to them right away.
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