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Welcome to The Healthcare Marketing Connection! This week we are taking a look at how combining mental, emotional, spirit, and physical aspects of ourselves into learning helps our patients both absorb the information we share with them, as well as making it more likely they will make the lifestyle changes we suggest.

Last weekend I spent 38 hours (in three days) at the Millionaire Mind Intensive by T. Harv Eker and his company Peak Potentials Training. Based off his best-selling book, Secrets of the Millionaire Mind, I learned about creating millionaire habits and a millionaire mindset with about 750 other people. It was awesome! As a speaker myself, I enjoyed watching the speaker and the nontraditional techniques he used to get us to shift our beliefs and habits relating to money.

Troy was unable to attend at the last minute (he was promoted at work - congrats to him!) so I brought Shelby, my 14 year old on Saturday. She learned a ton too! Get the book, attend the seminar - even if you are already a millionaire. If you are a millionaire my question to you is - what's holding you back from being a multi-millionaire? A billionaire? It requires a change in thinking.

I'm leaving Wednesday morning for my annual girls trip to Santa Rosa Beach in Destin, Florida. Can't wait for the Corona's on the beach, chatting for hours with my girlfriends, and doing absolutely no work or laundry for 5 days! Have a profitable week!

To your success!

Kelly

Instilling change in patients requires us to be fully present

We consist of four things: Our mental self, our emotional self, our spiritual self, and our physical self. To make a change, to shift a belief, or to touch a life, we must connect with all four aspects of a patient.  

Simply throwing facts and statistics at a patient is not going to motivate them to change a behavior - no matter how harmful that behavior is, or how beneficial making the change will be. Showing patients an x-ray alone or discussing why their energy is not flowing optimally will most likely not change a behavior, at least for the long-term.

To change a patient's harmful behavior the practitioner must connect with the patient on all four levels; mental, emotional, spiritual, physical.

Many of us may share an x-ray with a patient and show them how their subluxation (or whatever applies to your practice) is blocking the flow of energy - causing the physical experiences they are having. Showing the patient the x-ray is fine, but you must take that to the next level. Explain to them how this blockage is what's causing them to miss out on baseball games with their kids or preventing them from fully enjoying their work or missing out on opportunities in life.

As practitioners, the x-ray may make a strong connection for us simply because of who we are - it doesn't necessarily cause a connection with the majority of our patients. You have to take that a step further and connect with them on another level.

There are several ways you can do this:

1. Tell them verbally
2. Have them touch and feel something such as an anatomical model. Use metaphors and dramatizations to actively involve the client.
3. Provide them with handouts or written materials explaining their condition so they can digest the information at a later time and possibly research the information online later.
4. Have them move if they are experiencing physical symptoms. If they have a hard time standing on one leg because of lower back pain, have them stand on one leg so they experience the pain again. The pain reinforces the message you are giving them.
5. Have them repeat specific messages you want them to walk away with. THEY have to say it, not just listen to you.

Finally, for you to be present in all four quadrants I recommend you empty yourself before you do a treatment to allow spirit to work through you. Empty yourself so your beliefs and problems are not in the way - allowing you to fully serve.

If you experience problems with patients coming in for an appointment or two and then not coming back, it may be because you are not connecting with them on all four levels. Try incorporating these techniques and see what a difference they make.

(c) 2008, A Marketing Connection

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