helping you connect with your clients

Welcome to The Healthcare Marketing Connection! This week we are talking about values and your marketing. When you are marketing holistically your values come across in your marketing and you feel good about it. You don't feel pushy or unethical at any time. Read this week's feature article to learn the four things you are doing when marketing from your heart.

The publisher still has several copies of of the book I was featured in, 101 Great Ways to Improve Your Life (Volume 2), with experts John Gray, Jack Canfield, Richard Carlson, Bob Proctor and Alan Cohen. The book is 393 pages of success secrets on achieve your ideal life, maintaining mind-body balance, dealing with difficult people and countless other important topics. Self-improvement is a journey that never ends. This book makes that journey a little bit easier for you. Grab your copy here.

To your success!

Kelly

Holistic Marketing and Values go Hand-in-Hand

Marketing and values go hand-in-hand. They don't compromise each other or work in lieu of each other. Many entrepreneurs that are struggling with marketing may feel that they are compromising their values - that they are pushing things on people that they don’t want.

Let's take a look at what I believe marketing is and should be:

• Filled with integrity and honesty. Marketing should offer products and services that provide real value and the services are delivered as promised, or exceeding that promise. Good marketing has integrity and comes from an honest place, not a deceiving place. Many people see marketing as dishonest or "stretching the truth". Good marketing does not come from this place.

• Educate consumers rather than persuade them. Good marketing comes from a place of teaching and providing information so that people can make an informed decision. When someone comes across good marketing they feel empowered, not pushed into doing something.

• Clear and direct. Selling yourself shouldn't be confusing or messy. It should be clean, direct, and communicated with simplicity and clarity. An example, "These are the types of people we work with, they have problems in these areas, we provide this solution, here's how it works and how much it costs."

• Not harmful. Your services you market should provide a real benefit to your clients, to the community, to the earth. Your marketing should justify itself and communicates the value you offer. You don't have to explain yourself.

If you are struggling with marketing, feel uncomfortable doing it, or feel it's unethical, ask yourself what you need to do to change that. What you do helps people and they deserve to know about it. Your communications and marketing materials should reflect that. 

(c) 2008, A Marketing Connection

Want to use this article in your ezine or web site? No problem! Just let me know at info@AMarketingConnection.com. I'll send you a short bio to include at the end of the article.

Announcing A Marketing Connection's New Media Marketing Package

Are you tired of struggling to attract your ideal patients? Are you spending money on ineffective healthcare marketing avenues such as large yellow page advertising, valuepac ads, shopping carts, and more?

FACT: The first place 80% of the population goes to find health related information is the Internet.

Do YOU have a strong presence on the internet? Are you neglecting proven client-attraction avenues such as having a powerful presence on the internet, connecting with prospects through blogging, being featured more prominently in the community?

The internet is where high-paying patients are.

Let me ask you a few personal questions...

Are clients finding you on the Internet?
Do you have a blog? If so, do you post regularly?
Are you considered THE health expert in your local community?
Do you have a high patient retention rate?
Are you found right away on popular search engines such as Google?
Are you struggling to make ends meet or not attracting your ideal client?

The New Media Package at A Marketing Connection will help you:

1. Increase your presence on search engines, allowing people to find you right away (without doing Pay Per Click or spending $6,000 a month)
2. Provide educational materials for your patients, prospects and the community
3. Position your practitioners and your practice as experts on health
4. Increase patient retention
5. Educate your patients, prospects and the community on health issues
6. Gets your name and what you do in the community and on the internet in more and different places than they are now

We do this by:

1. Creating custom wellness articles
2. Posting wellness articles on your web site and distributing them across the internet
3. Blogging on a consistent basis and pinging blog directories
4. Writing and distributing press releases (locally and nationally)
5. Creating hand-outs, flyers or newsletters for your practice
6. Optimizing your website for search engine optimization with our special SEO test

Call Kelly today to learn more about how we can help you attract your ideal patients right now!

303-460-0285

This week Kelly recommends 101 Great Ways to Improve Your Life. Over 100 of the World's Leading Self Improvement Experts (including a chapter by me) have joined together to give you the complete collection of 101 insider secrets that show you how to instantly and positively improve your life!

If you have any other great resources you'd like me to share with everyone, let me know and I'll check it out. Kelly@AMarketingConnection.com

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Disclaimer: A Marketing Connection, Inc. does not represent or endorse the accuracy or reliability of any of the recommendations or advertisements, or the quality of any products, information, or other materials displayed, purchased, or obtained by you as a result of an offer in connection with any ad in The Healthcare Marketing Connection. We recommend, as always, that you do your own due diligence before purchasing any product.

To learn more about healthcare copywriting and marketing, visit my Web site at www.AMarketingConnection.com/article_archives.shtml. There are tons of fr ee articles on a variety of helpful topics.