helping you connect with your clients

Welcome to The Healthcare Marketing Connection! This week we are taking a look at press releases. What are reporters looking for and how can you help THEM by making their job easier? This week's feature article tells all. Being featured (not advertising) in media your target market reads goes a long way towards attracting new clients and keeping the ones you've got. As always, if you'd like some help in this area, contact Kelly about our new media marketing package and see how it can help your business skyrocket to success.

Summer camps and tennis teams are all coming a close this week at my house. We've already been back to school shopping for school supplies and, $250 later, I am still not done. Which reminds me -- have you done a back to school promotion yet for your practice? All of us mom's (and kids) need to be in alignment before school starts. I don't know about all the rest of you parents, but I always schedule the first full day of school as a special treat for me. I call it my "day of beauty". Facial, massage, pedicure, lunch with friends and shopping (is that a great day or what). Get your promo's out now folks! If your target market is families and/or mothers, this is what's on our minds.

To your success!

Kelly

3 Tips to Pump-Up Press Releases

What better way to get new customers than by being highlighted in your community paper. Being featured in your local newspaper or a local magazine - in an article, not an advertisement - is a sure way to have new clients lining up out your door.

Having an article about your business featured in the community news shows both your patients and prospects that you are an expert in your field, that you have cutting-edge, newsworthy things going on in your practice, and that you are on-top of your game.

The difficult part about being featured by the local press is that you have to get their attention. Most reporters receive hundreds of press releases a week. They have the challenge of finding new and different things going on in their community that their readership cares about.

So how can YOU help your local reporter meet the demanding needs of their job?

Today we're going to review a few tips for getting the press's attention and making their job easier:

1. Try to put a local spin on what you are doing. Was a new study done in your industry? Take that information and talk about how it affects the people in your community.
   
   
2. Keep in mind you are selling your ideas to a reporter, who is selling NEWS to their readers. You are not selling chiropractic care or how massage helps you relax.
   
   
3. Use facts and statistics in your press release if you can. If your target market suffers from chronic headaches, are there any studies that show how many people suffer from headaches and how that affects their work?

(c) 2008, A Marketing Connection

Want to use this article in your ezine or web site? No problem! Just let me know at info@AMarketingConnection.com. I'll send you a short bio to include at the end of the article.

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In the Practice Evolution E-Coaching Marketing Program you’ll receive one one practice building tip or technique that is inexpensive, easy to implement, and is guaranteed to attract healthcare clients to your practice delivered via email each week.

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• Get out of survival mode
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• Spend less time on marketing
• How to bring back patients that quit coming
• Easy ways to get referrals
• How to work with other practitioners in other modalities and double your client base
• Prevent burn-out
• Have more time to treat patients
• Use your patients as your sales team
• What you control in your business and what you don’t
• Hiring a support staff
• How to attract patients without spending any money on advertising
• How to triple the amount each client spends
• And more!!

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This week Kelly recommends Vervante.com. Vervante is an on demand publishing and worldwide order fulfillment for products such as books, DVD's and CD's, kits, etc. I use them exclusively for my production and order fulfillment as I have not found any company that compares in value or effectiveness.

If you have any other great resources you'd like me to share with everyone, let me know and I'll check it out. Kelly@AMarketingConnection.com

Boulder Writers Alliance (BWA) - September 23rd - I'm speaking on "Tips for Freelancing Success" at the BWA Expo: www.BWA.org.

If you have any other great resources you'd like me to share with everyone, let me know and I'll check it out. Kelly@AMarketingConnection.com

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Disclaimer: A Marketing Connection, Inc. does not represent or endorse the accuracy or reliability of any of the recommendations or advertisements, or the quality of any products, information, or other materials displayed, purchased, or obtained by you as a result of an offer in connection with any ad in The Healthcare Marketing Connection. We recommend, as always, that you do your own due diligence before purchasing any product.

To learn more about healthcare copywriting and marketing, visit my Web site at www.AMarketingConnection.com/article_archives.shtml. There are tons of fr ee articles on a variety of helpful topics.