Welcome to The Healthcare Marketing Connection! This week we are taking a look at passion. What it is, why it's important and how it makes you different than everyone else out there.

There are a lot of great things going on in the healthcare community right now. One thing I was reading about this week is the rise in healthcare consumerism -- people are getting more involved in their own health. This trend is bringing up a lot of questions, interest, and involvement from consumers at an unprecedented rate. People are researching options, comparing prices, and searching for alternatives like never before. That, coupled with the wide availability of health information available on the internet, puts those practitioners that are honest, straightforward, and truly believe in what they do ahead of others. Be sure your marketing efforts reflect the honest and caring professional you are. Be sure your passion is reflected in all you do.

To your success!

Kelly

Five ways to make sure your passion shines through

Caring about your work and taking pride in what you do are qualities that most of us strive to achieve. We work hard, do our best, and readily accept new challenges that we are faced with. My estimates say that this is how about 80% of the population works. Eighty percent of the other people out there - 80% of the marketers, 80% of the business owners, 80% of the doctors, healers, writers, and sales professionals all try to do their best and care about what they do.

What makes some people stand head and shoulders above that 80% of the population? What is it that makes the Michael Dell's and the Zig Ziglar's of the world who they are?

Passion.

Passion is what makes some businesses take off while other, similar businesses creep slowly along.

Passion is what makes some people quickly climb the corporate ladder, while others stay stagnant and grow unhappy.

Passion is what differentiates some of us from the pack.

Does passion differentiate YOU?

Think about what things you do that you are passionate about. Think about how energized you are and how you LOVE to talk about your passion. Do you have that same passion for your work?

Clients and others notice that gleam in your eye and the energy in your voice when you start talking about your passion. Everyone - including clients pick up on your passion right away.

The thing about passion is no matter how hard you try, you just can't fake it.

Here are five tips to make sure your passion shines through in what you do...

1. Talk. Speak. Get out there. Anyone with even an inkling of intuition will pick up on the energy that surrounds you when you discuss your passion. If your passion is the business you just started, or the new product you developed, talk about it. Have you ever noticed that when someone is truly passionate they don't shut up? I want you to talk about it because people pick up on the energy in your voice, in your body language. I recognize that not everyone is comfortable speaking in public like I am, and that's ok. If you can find a way to talk to a writer or a good marketer about your passion they can capture the essence of it and portray it in another medium.
   
   
2. Feel your passion. Before you meet with a client or write an article or do any marketing, take some time to get centered and feeeeeel how much you love your passion and feeeeeel how good it is when you are achieving your passion. Feeeeeel it before you do anything. You know the feeling I'm talking about.
   
   
3. Be energetic. Part of what attracts people to you when you are following your passion is the energy you give off. The energy is natural and can't be faked. The energy is also magnetic. People sense it, are attracted to it, and want some of it. Let your energy and enthusiasm show.
   
   
4. Surround yourself with other passionate people. You know who they are. You will all feed off each other. Learn from each other. Mastermind. Why spend your time with anyone else? If you think back to your science classes, what happens when energy gets around more energy? It gets stronger.
   
   
5. Don't write any marketing materials, articles, or anything creative without feeling the high or the energy of your passion, because it won't shine through. If you are having an off day, work on some boring or routine work that needs to be done. Of course not all of us can just say "I don't feel like working today" and go play. As a passionate person, I challenge you to develop routines that get you into that "high energy" place where you CAN then move onto more productive, high energy work.

(c) 2008, A Marketing Connection

Want to use this article in your ezine or web site? No problem! Just let me know at info@AMarketingConnection.com. I'll send you a short bio to include at the end of the article.

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Marketing and Copywriting expert Kelly Robbins, MA, and Acupuncturist and business coach Kevin Doherty, L.Ac, authors of Practice Evolution: The Ultimate Holistic Health Practice Success Kit, have designed a one-of-a-kind coaching program delivered in manageable chunks to your email box each week.

In the Practice Evolution E-Coaching Marketing Program you'll receive one one practice building tip or technique that is inexpensive, easy to implement, and is guaranteed to attract healthcare clients to your practice delivered via email each week.

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• Get out of survival mode
• Stop confusion about how to get new clients in the door
• Learn to create multiple price points in your services so you have options for everyone
• How to add thousands of dollars a month in additional income
• Spend less time on marketing
• How to bring back patients that quit coming
• Easy ways to get referrals
• How to work with other practitioners in other modalities and double your client base
• Prevent burn-out
• Have more time to treat patients
• Use your patients as your sales team
• What you control in your business and what you don't
• Hiring a support staff
• How to attract patients without spending any money on advertising
• How to triple the amount each client spends
• And more!!

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This week Kelly recommends www.prweb.com. This is a free site where you can post and distribute your press releases. I usually upgrade to the $80.00 version and have pretty good luck with that. Submitting press releases to PR Web also helps with your search engine placement. And the great thing about it is once you post your press release onto the internet it is "out there" forever.

If you have any other great resources you'd like me to share with everyone, let me know and I'll check it out. Kelly@AMarketingConnection.com

Boulder Writers Alliance (BWA) - September 23rd - I'm speaking on "Tips for Freelancing Success" at the BWA Expo: www.BWA.org.

World Research Group - Las Vegas, January 26th - 28th, 2009 - "Usage. Engagement. Continuation. How to Successfully Engage Members to Use Online Tools".

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Escape 101:  The Four Secrets to Taking a Career Break Without Losing Your Money or Your Mind by Dan Clements and Tara Gignac, ND Ever dreamed of getting away? Escape 101 is an engaging, practical guide to taking a sabbatical from your job or business without losing ground. This essential handbook is an inspiring blueprint for creating more time in a world that never seems to have enough.

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Disclaimer: A Marketing Connection, Inc. does not represent or endorse the accuracy or reliability of any of the recommendations or advertisements, or the quality of any products, information, or other materials displayed, purchased, or obtained by you as a result of an offer in connection with any ad in The Healthcare Marketing Connection. We recommend, as always, that you do your own due diligence before purchasing any product.

To learn more about healthcare copywriting and marketing, visit my Web site at www.AMarketingConnection.com/article_archives.shtml. There are tons of fr ee articles on a variety of helpful topics.