Healthcare Copywriting Toolkit:
Tips and Techniques for writing copy in the healthcare industry

Writing copy for the healthcare industry is not easy. The healthcare industry is always changing with highly demanding and extremely competitive environments. As a healthcare marketer your position involves many challenging roles including growing the business, educating the community, creating and strengthening relationships with physicians, marketing different service lines, developing relationships with the media and developing and managing the hospitals marketing materials.

Developing the skill of writing strong and persuasive copy is paramount to your success as a healthcare marketer. It’s a skill that’s required to master many of the goals your hospital must accomplish.

The Healthcare Copywriting Toolkit provides helpful information and training for healthcare marketers new to writing copy for the healthcare industry. All the behind the scenes stuff that makes a great copywriter rather than an average one.

What I’ve done is put together everything I know. Everything I’ve learned in over six years of copywriting experience (most in the healthcare industry). 20 years experience in marketing. A masters degree in communication. All of this knowledge and hands-on, proven experience is put together into a toolkit. Everything you need to know to be a great copywriter. All the behind the scenes stuff that marketers need to know to write GREAT copy, rather than an average copy.

Let me tell you a few things the healthcare copywriters toolkit will do for you:

• Tell you specifically what questions to ask to get your interviewee to open up AND tell you something different.
• Give you specific tips and questions to ask when working with doctors. Interviewing doctors (similar to engineers and attorneys) can be different. There are specific questions you MUST ask and specific things you MUST do to earn their trust and respect. Once you’ve done that you’ve increased the chances of your copy being approved and loved by 80%.
• Give you places and ideas to go besides the internet for research
• Make more money because you are working faster and more efficiently.
• Teach you how to write copy and gather information for new medical devices and/or procedures that may not have been written about before (so there’s no research).
• Specific steps on how to make your healthcare organization different than the others down the street doing the same thing.
• Clearly know what action you want readers to take.
• Teach you how to become a highly respected and sought after healthcare marketer and copywriter because you know what questions to ask, and how to ask them to get results no one else can.
• You will have insider secrets on where to go for reliable healthcare information and statistics other marketers don’t know about.
• You’ll learn techniques to understand more about the audience you’re writing to. What do THEY need to know to make an informed decision?
• You will have the tools at your fingertips to create measurable objectives for the piece you are writing. As a hospital marketer it’s important you have and use this information and measure your results.
• Allow you to work faster --- which means you can get more done in less time.
• Because of your unique way of interviewing, researching, and covering all the bases, you will get referrals and recommendations from other departments in the organization and from the doctors you interview and work with. Natural word of mouth referrals will increase immediately and easily.
• Build long lasting relationships with clients
• Save time on research

The Healthcare Copywriter’s Toolkit includes a comprehensive 80 page Copywriter’s Guidebook which walks you through the copywriting process step-by-step, with over 100 steps for you to follow to ensure you write phenomenal healthcare copy.

Imagine what it feels like when YOU become an invaluable tool at your organization because YOU can work with some of the department heads and physicians others can’t get to approve anything (Ego’s. you work with them all the time)! YOU produce revenue generating marketing materials, you write and learn about topics that you LOVE and are interested in. You are helping people – you are a healthcare copywriter.

The secrets I am going to share with you in the healthcare copywriter’s toolkit I have never shared with anyone before.

The Healthcare Copywriter’s Toolkit has EVERYTHING in it. Everything I know about interviewing (which is key to both building relationships in your hospital as well as getting the important information you need for your copy), everything I know about marketing and what role that plays in writing copy. I firmly believe that being a good writer does not make you a good copywriter. You need to know about marketing to be a good copywriter. You need to know what questions to ask and how and when to ask them to be a great copywriter.

The Healthcare Copywriters Toolkit also has 15 of the top places I’ve found for getting reliable healthcare facts and statistics. Knowing just these 15 simple places will make you thousands of dollars more a month, and save hundreds of hours a year.

The same process I am going to share with you is the process I use that gets copy approved when other copywriters can’t. This process allows me to write twice as much copy as other copywriters, and have few (if any) revisions from department heads and physicians.

The key is winning the physicians, department heads or whoever over during the interviewing and information gathering process.

And that’s where most copywriters fail.

They don’t prepare enough for the interview. Or they don’t know where to go to find statistics or what questions to ask to get started with the project. Or they don’t get as much done as they can (while working a limited number of hours) by not using their time wisely.

Most healthcare marketers and copywriters make these mistakes because they don’t know any better. They spend more time writing and researching then they need to and they get much less done then they should because they aren’t focused. Because they don’t know the techniques that I am teaching you.

The healthcare copywriter’s toolkit will help you with all these issues. I want you to be successful. I want you to make tons of money doing something that you LOVE and create a lifestyle that works for you.

There is an enormous need for marketers that can write strong and persuasive copy in the growing healthcare industry. Don’t be like so many others and work so hard to get your marketing position and then screw it up!

Here’s a little bit of what’s inside the healthcare copywriter’s toolkit….

The Healthcare Copywriters Guidebook:

A step-by-step guide to writing healthcare copy will

• Tell you specifically what questions to ask to get your interviewee to open up.
• Give you specific tips and questions to ask when working with doctors. Interviewing doctors (similar to engineers and attorneys) can be different. There are specific questions you MUST ask and specific things you MUST do to earn their trust and respect. Once you’ve done that you’ve increased the chances of your copy being approved and loved by 80%.
• Give you places and ideas to go besides the internet for research
• Teach you how to write copy and gather information for new medical devices and/or procedures that may not have been written about before (so there’s no research).
• Give you specific steps on how to make your healthcare organization different than the others down the street doing the same thing.
• Clearly know what action you want readers to take.
• Teach you how to become a highly respected and sought after healthcare marketer and copywriter because you know what questions to ask, and how to ask them to get the results no one else can.
• Provide insider secrets on where to go for reliable healthcare information and statistics other healthcare marketers don’t know about.
• Learn techniques to understand more about the audience you’re writing to. What do THEY need to know to make an informed decision?
• Have the tools at your fingertips to create measurable objectives for the piece you are writing. You or your boss may or may not use them, but you (unlike the other marketers they’ve worked with) have these tools available if they desire.
• Allow you to work faster --- which means you’ll get more done faster and have more time off.
• Make more money because you are working faster and more efficiently than your coworkers.
• Because of your unique way of interviewing, researching, and covering all the bases, you will get referrals to other departments in the organization and from the doctors you interview and work with. Natural word of mouth referrals that will grow your business.
• Build long lasting relationships within your organization
• Save much needed time on research

The best selling, critically acclaimed e-book: Powerful Interviewing Techniques for Healthcare Marketers

• Specific tips to make your press releases more likely to get picked up by the press.
• How to set specific goals and objectives for each marketing piece you write.
• Where to go to find healthcare facts and statistics that strengthen your writing.
• Specific tips for interviewing busy doctors who don’t understand, or care, about your marketing objectives.
• Techniques to develop smart, relevant questions for interviewing.
• How to develop specific skills to help you meet your revenue goals.
• Specific steps to take to understand your target audience and how they think.
• How to clearly identify what sets your hospital/clinic apart from the rest.
• How to quickly earn the respect of those you’re interviewing.
• Tips for learning about the media outlet you’re writing for…so you can meet the needs of both the editor and your target audience.
• Exact questions you should ask when interviewing to relax the interviewee AND get what you need in a timely manner.
• I give you specific questions you should ask on every interview to quickly get the results you need.

The Top 15 Web Sites for Healthcare Research

As a healthcare copywriter, I know that doing quality research is a must. It’s what sets you apart from the thousands of other healthcare copywriters out there. From the many years I’ve been doing healthcare research, and the thousands of sites I’ve visited, I’ve created a list of the TOP 15 SITES I go to over and over again. They’re not sites of quack doctors writing whatever they feel like; they’re reputable sources. Many times you can use the wording from these sites verbatim. It’s there for you to reuse! Using these sites will help save you valuable time and enable you to make thousands more dollars a month…guaranteed

Yes! I want to order now!

Your 100% No-Questions-Asked
One-Year Money-Back
Guarantee

I would never make you an offer like this if I wasn’t telling the truth about everything I’ve said in this letter.

Now…if you’re thinking to yourself, “If what this manual reveals is so powerful, why is Kelly selling it for only $397”, let me explain why.

As you’re reading this letter, other people are buying this toolkit for $499.97. You get to pay only $397, simply because you’re going to get a digital version emailed immediately to you once you complete your purchase. Doing it this way saves me (and now you) money on printing and publishing. That’s why you can get it for only $397.

FREE BONUS #1

As a special free bonus, I am also going to gift everyone that buys the Healthcare Copywriters Toolkit a free 20 minute coaching session with me – a $300 value! We can review everything in the toolkit, answer questions – discuss anything you want! Simply email Kelly@amarketingconnection.com to schedule your appointment.

FREE BONUS #2

Perfect for the healthcare marketer that wants to delve into the newer methods of social marketing, Kelly’s “How To” series walks you through what you need to know to get started using social marketing methods like blogging and teleclasses to grow your business.

This hospital-specific series covers topics such as “How To”

-- Get an Ezine Started
-- Grow Your Ezine list
-- Start Your Blog
-- Use Teleclasses to Grow Your Healthcare Business.

Each topic includes an hour audio download and accompanying workbook.

Here is just a sampling of the things you’ll pick up in these learning programs….

• The ins and outs of producing a teleclass
• How you can do them for free
• Teleclass etiquette
• Best practices
• Tools you need to run a teleclass
• How to prepare
• How to record a teleclass
• Where to find free teleconferencing companies
• Proven ideas for marketing teleclasses
• Tips for helping your class sell more
• Enrollment best practices
• The strengths and weaknesses of autoresponders
• 16 marketing techniques to grow your electronic newsletter subscriptions
• Leveraging interviewing and podcasting
• Learn what blogging is and why you should care
• How websites are different than blogs
• Benefits to blogging as a marketing tool
• How to set up a blog (for free)
• Recommendations for marketing your blog
• How you write for blogging versus other marketing writing
• Blogging best practices
• Three things you absolutely must do when you blog to attract new patients!

Yes! I want to order now!

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