Marketing Tools for Copywriters

One Hour Marketing Plan Review and Consult

Spend one hour with Kelly as you review your marketing plan with her and together create a strategic, doable marketing plan for you to double, even triple (you set the goal) your profits this year. We’ll discuss what’s working, what’s not, and things you can do to get your marketing efforts on track and producing revenue.

Email us today to schedule a phone consultation or call us at 303-460-0285 for help.

Growing Your Business By Writing Articles and Publishing Them

Writing short, educational articles is an easy and free way to get your name in front of prospects. Yes, it’s easy, but only if you know some of the “insider secrets” to getting published.

Editors, whether at a large or small publication, have certain things they look for in articles. Do you know what those things are? And what’s the best way to approach an editor? The best way to present your article so it doesn’t get shot down before it’s even read?

8 Things Every New Copywriter Must Know to be Highly Successful

This one-hour audio recording and accompanying worksheet covers eight mandatory things EVERY copywriter HAS to know in order to be successful. These eight things you’ve never heard anywhere else. These eight things are the 8 cornerstones to copywriting success.

Powerful Interviewing Techniques for Healthcare Marketers E-book

Learn specific tips for interviewing busy doctors who don’t understand, or care, about your marketing objectives. Techniques to develop smart, relevant questions for interviewing and how to quickly earn the respect of the doctors and other SME’s you interview. This book gives you the EXACT questions you should ask when interviewing to get the interviewee to relax and get the information you need in a timely manner.

Attracting the Perfect Clients to Your Copywriting Business Guide

There are thousands of copywriters out there tired and frustrated because they are not attracting clients. Or the clients they do attract don’t have any money, don’t pay on time, or even worse -- don’t like the work they do. Don’t be one of those unhappy and unprofitable copywriters! The relentless search for your next client can soon be over.

They key could be that you are not “talking” to the right person in your marketing materials. Or that you simply haven’t identified your ideal client in order to attract them to you. After working with hundreds of copywriters and entrepreneurs, Kelly has put together this comprehensive guidebook to teach you techniques the great marketers of the world use to attract their perfect copywriting clients.

The first step in attracting your perfect client is knowing who they are. This guidebook walks you through a proven process to help you clearly “see” your perfect client – allowing you to begin the attraction process.

Healthcare Copywriting Toolkit

Wouldn’t it be great to have an experienced healthcare copywriter walk you through her copywriting process step-by-step? Learn the process the professionals use then writing powerful and persuasive healthcare copy. Once you’ve learned the unique healthcare copywriting trade secrets, you’ll be able to write copy faster, more accurately and with less stress than ever before.

Kelly Robbins has assembled an excellent tool box for healthcare copywriters, providing a workbook to help organize one's thoughts and write for results. She also provides several helplful reference sites for those who might need a little more information and do not know where to get it.
~Ramonna Tooley, Senior Public Relations Manager for GroundFloor Media www.GroundFloorMedia.com

Ultimate Business Growth System for Copywriters

People don't hire a copywriter because we are talented writers or because we love to help marketers grow their business. And people don't hire a copywriter because they love to talk about their business and how successful they are. People buy professional copywriting services because it's a solution to a problem they have. They hire you to write professional copy because they think you can help them solve a problem, or meet a need they have. If they don't have a problem...or a dream or a goal they have yet to achieve...they won't buy copywriting. Period.

The ability to create a large amount of need with prospective clients is what separates the super successful copywriters from the less successful copywriters.

I have spent the last several years working on this incredible system of helping copywriters learn to close sales easily and effortlessly by helping their prospects uncover the need for professional copywriting services. You'll learn step-by-step exactly what to do to easily convert 12 out of every 15 prospects you meet with into happy clients, without ever feeling uncomfortable closing or asking for the business...in 30 minutes or less. Find out how you can make a minimum of $1232.00 additional dollars each month with The Ultimate Business Growth System for Copywriters.

What You Need To Know To Write Your Own Marketing Materials and Make Tons of Money!

Even for the best marketers, writing your own marketing materials can be one of the most difficult things to do. In fact it can be downright painful. It was much harder for me to write my own web site and other marketing materials than anything I’ve done for clients. Our natural modesty and our inability to step away from our business and be objective all play a role in this. That and the fact that most of us don’t think we’re good writers. This 60 minutes teleclass and comprehensive workbook will guide you through developing ten different marketing methods; what you do and do not put in each. We discuss what role they play in your sales process.

Build Your Copywriting Business Course

In this course you will get your copywriting business off the ground and put systems in place to attract high paying clients that love you! You’ll have homework, write your own marketing materials, learn what’s important to your target market and how you can best help them. You’ll learn how to get to know your ideal client, how to uncover what they need from a copywriter and how to get in front of them.

You’ll also learn what things you MUST do in order to be a high earning copywriter and learn what marketing methods work best for successful copywriters. Develop marketing materials – like your web site, business cards, a sales letter (and get feedback on them from those that have done it successfully!) And you’ll create writing samples and learn how to get them published. Course also includes coaching and feedback on all assignments and written materials.

Learn the Ropes Copywriting Course

A hands-on copywriting class that will both train aspiring copywriters to write phenomenal copy (with my personal guidance and feedback) AND help businesses that need copywriting help but are having a difficult time finding qualified copywriters. Writing these assignments and getting feedback from me and my clients will without question make you an experienced, well-qualified copywriter ready to take on much larger and complex assignments with confidence and joy!

Marketing Foundation Package

It's my favorite program because it is all inclusive and covers ALL aspects of your marketing. Everything! We work together to strengthen what you've got and put systems in place for ongoing marketing - allowing you to work on your business and not stress (and procrastinate) about growing your business. This program includes six hours of telephone coaching, a thorough analysis of all your marketing communications, and help personalized help with your health care marketing plan. Foundation package also includes the following products; Marketing Your Healthcare Business, Attracting the Perfect Clients to Your Copywriting Business Guide, and Growing Your Business By Writing Articles and Publishing Them

“How To” Grow Your Business Teleseries (MP3)
Each program includes a one hour audio and accompanying workbook

Click here to buy 5 audios and get the 6th FREE. Receive all 6 "how to" audios for only $49.75

How To Develop the Right Niche For You
In an ideal world our work is effortless, fun and we work with friends. Friends LOVE the work we do and are more likely to refer us to other people just like them more than anyone else we work with. Kelly starts this audio program off by discussing exactly what a niche is and the benefits to having one versus not having one (and being a generalist). Kelly then walks you through a proven process for choosing a niche that you are comfortable with and that is most likely to work for YOU. Creating the life and business of your dreams starts with you knowing what it looks like, and who you want to work with. You have to know who your ideal client is before you can find them.

How to Get Your Web Site Started
Perfect for the entrepreneur that has never had their own web site before; Kelly walks us step-by-step through the process of creating a web site from scratch. Many business owners procrastinate getting their web site started because they are venturing into the unknown. Megabytes and daunting blank pages cause us to not get started with our business or not get started getting that business. Kelly tells us who you need to work with when you start a web site and more importantly, what questions to ask them to make sure you get everything you need for now and your future growth. Kelly ends with 20 copywriting tips for writing great content for your web site.

How to Get Your Ezine Started
Kelly starts by walking us through the many benefits to having an ezine and how to determine if one is right for you. She then walks you through who you need to work with to get one started and what questions you should ask (both of them and yourself) to make sure your ezine is perfect for you. Kelly offers ideas on what to put in your ezine, why people subscribe and what they expect from you, and ends with some best practices and general management tips so you publish with minimal effort and great consistency.

How To Grow Your Ezine List
You’ve got your ezine up and running, you’ve even published an issue or two. The next step is to get your target market to actually read it! You’ve got the systems in place – now you need to get out there, find your target market, and get their permission to market to them. This hour long audio program starts off with Kelly walking you through the process your subscribers take when enrolling and making sure everything is in place. She then offers several tips and best practices for going from zero subscribers to thousands quickly and cheaply – exactly how she did it.

How To Start Your Blog
Blogging. One of the newest marketing tools available today. In this teleclass we will talk about what a blog is and why and how to use one for marketing your business. Kelly will provide guidance on starting a blog and discuss some of the different options available as well as provide some best practices for making posts and getting more subscribers to both your blog and ezine.

How To Use Teleclasses to Grow Your Business
One of the most interactive and fun ways to get new clients is by leading a teleclass. Kelly teaches us the ins and outs of setting up a teleclass – both the mechanics of how to get the conference line and record the class as well as creating the content for the class itself. Learning teleclass etiquette as well as best practices will help you lead exciting teleclasses to promote your business.

Coaching for copywriters and copy critiques

Want to be a successful copywriter and don't know where to start? Maybe you've been trying to build a client base for a couple months and haven't had good luck finding profitable clients. A business coach that runs a successful copywriting business could be just what you need. As your business coach I will teach you how to bring in profitable clients that you love to work with.

Hi, I'm Kelly Robbins. I'm a successful healthcare copywriter, marketing consultant and copywriting coach. And I'm here to help.

Some people contact me with copy they've already written and just want a second opinion on what's working and what's not. For that I offer a copywriting critique, which costs less than having me write the copy for you, but still gives you feedback from a seasoned professional on your copy.

Whether you need help getting your copywriting business off the ground or need a second opinion on copy you've written, you've come to the right place.

Now that you have a better idea of the kind of clients we work with, click below to learn about the service that fits your needs:

More about coaching with Kelly

More about Kelly's copy critique

Kelly’s copywriting e-course

To fulfill your full-service copywriting needs, visit www.thecopywritinginstitute.com. You’ll find tons of resources and networking opportunities designed for copywriters, by copywriters.

Contact Kelly if your organization is interested in purchasing in bulk.

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